Project:
Design Forecast 2024

Media:
Typography
Editorial
Data Visualization

Studio:
Gensler
Marketing

Creative Director:
Janice Cavaliere

Graphic Designers:
Sarah Chan
Sara Martinez McAuliffe

Gensler, a top design and architecture firm, brings expertise to all kinds of industries. Their yearly Design Forecast uses design to share insights, research, and projects that help clients navigate a new era of human-focused experiences My contributions included designing layouts, selecting the typeface, data visualizations, and establishing the book's overall visual rhythm.

The typography mixes bold, condensed fonts for big moments with a monospaced typeface for more detailed info. The bright colors make it easy to navigate, while full-color spreads break up the flow of the book and add a bold contrast.

We also created extra materials as a toolkit for local events. Posters, digital content, and event materials take inspiration from the front section of the publication.